From The Desk Of Jenard L. Stokes, Master Marketing Mentor

***News Flash All Network Marketers – You Can INSTANTLY Generate More Traffic Than 95.4% of all Online Websites, and get THOUSANDS of leads, for FREE.

 

The true essence of any company are their marketing strategies. Marketing is one of three important components in establishing a successful business. I will explain the importance of online marketing methods coupled with traditional methods and what effect it could have on your MLM business.

The network marketing industry has been hammered by the public for years for using wrist turning marketing methods that have left many with a horrible taste concerning the industry. Mainly due to outdated prospecting. I am not here to bash traditional methods at all. But I do want to be clear on exactly was has been going on in the industry and how you can counter those issues with more modern techniques. If you love approaching everyone in sight to pitch your business or to attempt to get them to the next hotel meeting, read this ENTIRE chunk of content.

Traditionally network marketing works well with several people who become involved in MLM. I had success using methods that have been around for over 40 years. However, attrition set in and quickly took over my business as it does many people in MLM. Attrition is an important term in the network marketing industry. Simply, attrition is people quitting. See when people quit in MLM, they are not quitting because of themselves, they find blame with the company. When in fact, it is the individual who never really advanced with the industry.

Online strategies coupled with traditional methods in the network marketing industry gives the average person a better chance at producing a consistent monthly profit, which will in turn keep them in business. Attrition and lack of duplication is why 97% struggle in network marketing. However, online marketing gives you leverage to duplicate and reach a specific, laser-targeted audience. Marketing online provides three key benefits:

1.) Cost Savings

One can save a significant amount by using online marketing versus traditional (print) marketing methods. Lets look at what the estimated cost for printing and mailing 1,000 seminar invitations, letters, or brochures, in comparison to electronically preparing and delivery of materials
 
                     Print       E-mail
Paper             $600       $0
Postage          $300       $0
Printing           $400       $0
Mail service      $150       $0

2.) Time Savings


Let's use the same printing example. It would take you anywhere from two to three weeks to plan, layout, revise, proofread, print, mail, and get contact or customer to receive mailing. Whereas using the power of the internet, you can write, insert into a template, revise, e-mail, and contact person receive mail in 4 or 5 days. The amount of time saved and the ability to share information immediatly gives the online marketing process dominion over traditional print process.

3.) Better Response Rates


As I stated earlier, the internet is a direct, target marketing paradise. Sending direct mail to a non-client who you have no relationship with yields you a 1% to 2% response rate and a 5% to 7% response for those who are your personal clients. On the other hand, sending the same mail electronically yields you 20% response rate.

Believe it or not, many of your clients would prefer to receive marketing communications from your MLM business via email, yet so many still lean toward outdated, 1970 snail mail marketing methods which are not as effective as they once were due to online technology coupled with the Power and leverage using the internet.

Thanks for reading and leaving a comment! Tools, Training and Support are over on My Resources Page. You Deserve Success!